Duracell OPTIMUM, AA and AAA are batteries based on new technology that have up to 200% more power or durability* - depends on which device the battery is used for.

This new patented technology, OPTIMUM, is the biggest breakthrough in batteries at Duracell in 50 years or since the introduction of Alcaline technology The OPTIMUM batteries have up to 200% more power than a conventional Duracell battery, making the devices they are installed in become more powerful Remote controlled car goes faster with OPTIMUM battery, electric screwdriver screws faster, Poloroid camera takes many more images, etc. In other devices that do not require as much power, such as remote controls, OPTIMUM batteries up to 200% have more durability than conventional Duracell batteries.

* Greater durability relative to the minimum average length of IEC AA digital camera test 2015 (www.iec.ch) OR increased power in a wide range of devices compared to Duracell AA alkaline batteries. Results may vary by device or usage pattern. For more information: www.Duracell.info